By Graham Hill
VILLA have announced a ‘record breaking’ agreement with W88 to come their Principal Partner for next season.
And they intend to use the name to reach ‘our worldwide fan base’.
W88’s name appeared on Wolves’ shirts last season.
No figure has been put on the agreement – but it is understood Wolves’ new sponsorship deal is worth around £10millon, while sources say they have paid off W88 at a cost of £3million.
That could mean Villa’s deal is worth a similar amount.
W88 is a rapidly growing brand in the gaming industry with a strong presence in Asia. They specialise in sports betting, live dealer casino, poker, slots and lottery games.
The Asian betting and gaming company’s logo will feature on the club’s Kappa home and away shirts as well as first-team training wear.
Aston Villa’s Chief Commercial Officer, Nicola Ibbetson, said: “The Club is delighted to welcome W88 as a new Principal Partner of the Club, their logo will sit proudly on our kit for the 2019/20 Premier League season.
“This is a record-breaking commercial partnership for the club, our promotion to the Premier League offers our club partners a global platform to reach our worldwide fan base.”
Hilly Ehrlich, W88 Business Development Manager, said: “We are both thrilled and excited to be working with Aston Villa, who, for more than 140 years, have been one of England’s top football clubs.
“We look forward to engaging with the fans, players and club management in the coming months. W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”