Brady criticises Villa’s spree

By Phil Jennings

FORMER Blues chief executive Karren Brady has hit out at Villa’s summer spending spree.

And the comments made in her Sun column have not gone down well with supporters.

Brady, now with West Ham United, says last year’s Championship title winners Norwich City have got it right by keeping spending to a minimum an sticking with the players who got them promoted.

Villa have spent around £130million on players since beating Derby County in the Championship Play-off Final.

Brady said in her column: “You might think Norwich have drawn their conclusion from Fulham’s doleful experiment of splashing cash all over Europe in last season’s unsuccessful experiment to remain among the elite.

“Villa certainly haven’t though.

“Rarely does fifth place in anything earn more than £150million but that was Villa’s reward in winning the play-off final.

“No doubt the board felt blowing the lot in pre-season was the best possible warranty against relegation.

“There must be many reasons why Canaries’ owners Delia Smith and Michael Wynn-Jones have not pulled any plums from the money pie that the Premier League is handing to them.

“I can name a few. Some clubs find players are looking for more fashionable clubs, no matter how much they are offered.

“Then there is the culture shock when you realise averagely competent players are already on £100k a week and want more to join you.

“Let’s not forget, either, agents demanding millions for a few phone calls, as well as the selling club demanding quick payment.”

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